contact us

We'd love to hear from you. 


Vancouver
Canada

+1 604 816 9704

I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 

Blog

We are open - yes really we are?

richard sandor

I have been doing marketing and business development for a DVD rental kiosk company. Yes there is still plenty of shelf life left in the DVD/Blu-ray market. It has been fascinating learning about the size of category in the US versus Canada. In the US there are over 45,000 DVD rental kiosks with key player Redbox dominating with about 30,000. Each of these kiosks are reported to do about $40,000 a year in revenue. Do the math. It's big business. Just have a look at this info graph from Fastcompany on Redbox.



In Canada there are probably less than a 1,000 kiosks with no real key player...just a bunch of smaller ones. The kiosks, locations, placements and movie selections are all pretty poor in Canada.

My related new favourite spectator sport is watching and hearing about Blockbuster and Rogers Video stores shutting down. It is amazing how fast this is happening - I am losing track of the score. For the stores that are actually still open they need to let their customers know...or else...well they will be shutting down too. I don't know how that makes potential customers feel. A topic for another day.

So how do you let people know you are still open for business?

Below: Sign at Blockbuster on Main Street, Vancouver:


And a slightly grander version at Blockbuster on Lonsdale, North Vancouver:


Remarkable.

I will let you know more about the video kiosk rental machines when they are up and running in Vancouver. In the meantime, if you see any Blockbuster or Rogers - yes we are open signs - take a pic - post them up or email to me.
Comment