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I help organizations learn and market their products and services better. I am not biased to any particular marketing technique, channel, tactic or niche. I focus on the best solution to solve an issue or capture an opportunity, even if that means someone else coming in to do the work.

With over 17 years of experience and an ongoing fascination for all things marketing, I have a breadth of marketing expertise across a deep roster of clients whom I work with directly or via partnerships such as the BDC or independent communications agencies.

For me, the best way of working is hands on, roll up my sleeves and open source  collaboration with people and teams. Of critical importance is that the team learns and grows throughout my work so that they are engaged, vested and could do it themselves the next time round.

I’m also an ambassador for Hyper Island dubbed the “digital Harvard” and helped bring their master class  to Vancouver in 2013 for the first time. I speak at and moderate panels at industry association events and I write for local, national and international trade press. 

Prior to founding Eustress Marketing Coaching, I worked at a large multinational agency in various roles in many cities including Vancouver, Dublin, Budapest, Munich and London. I ran local, national, regional and global accounts and even led local office in Vancouver. 

Blog

The newly designed SBucks cups are here - in LA

richard sandor

I'm down in LA on business and looks like the new Starbucks logo branded cups have landed. I had seen the new design online and of course read lots and lots about the new look. It is something else when you see, experience, and actually use the cups and sleeves with the the new branding on them.  This serves as a good reminder to us all to see and hold mock ups of the creative/design work. Look at the work in situ - with consumers eyes, versus your eyes on a computer screen. 

As a consumer, the new cup feels a bit naked, bare and minimalist. I do really like the evolved Starbucks logo, the marketer in me feels that it is a tad understated and the "starbucks" could be dialed up. Especially as the branding in the Tall, Grande and Venti sizes are covered by sleeves... which leaves them with lots of white space..or almost generic looking cups. 


AAhhhh sweet nectar - my double espresso macchiato - in the newly branded cup.
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